SLR's New Web Site Design Highlighted as Case Study

Posted on 06/20/2011
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It’s been nearly 10 years since Senior Living Residences began a working relationship with Interactive Palette…with consistently exemplary results. The Boston-based leader in the creation of housing and care options for seniors has every intention of maintaining its strong link to “Kevin McNally and his talented staff.”

“Interactive Palette was recommended to us by our computer maintenance vendor many years ago based on their ability to create good-looking websites as well as for their expert technical skills,” said Lee Larkin, Director of Marketing for Senior Living Residences. “And once again they have come through with pragmatic solutions while keeping our budget in mind.”

Prominent features of the new website include a fresh new design; upgrading a robust Content Management System to allow staff at Senior Living Residences to edit content and upload images; and enhanced Search Engine Optimization to increase traffic to the website.

Interactive Palette also designed and built a mobile website for Senior Living Residences; this optimized version of the main website quickly displays on a wide variety of “smart phones” and alternative mobile platforms to provide easy access to basic information about the ten SLR communities throughout Massachusetts.

“Interactive Palette consistently performs beyond our expectations,” said Larkin. “We’re a small company but our great website helps to level the playing field with the larger assisted living firms – in fact the website that Kevin and his team have created rivals the national assisted living websites. It is visually pleasing, chockfull of information and easy to navigate and read.”

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